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Why Starbucks Didn't Offer Free Coffee on National Coffee Day

Why Starbucks Didn't Offer Free Coffee on National Coffee Day


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Starbucks is using National Coffee Day to educate customers

Starbucks will not be giving away free coffee but will instead be changing their menus to educate customers on how their purchase helps farmers.

Instead of giving away free coffee on National Coffee Day, Starbucks is making over their menu boards to highlight information about the farmers the global company sources their beans from. Instead Starbucks customers will be able to learn three different ways their coffee purchase makes a difference for the lives of these farmers.

As reported by the Starbucks newsroom, “We want our customers to know that they can feel good about their Starbucks purchase, which is positively impacting coffee growing communities around the world,” said Kelly Goodejohn, director of ethical sourcing, global social impact, and public policy for Starbucks.

But Starbucks hasn’t entirely eschewed the festive spirit. The company is launching a special roast in tandem with National Coffee Day—Single-Origin Guatemala Huehuetenango. The coffee is grown in a mountainous region that had been impacted by coffee leaf rust, but since 2015, Starbucks has been planting one tree for every bag of coffee sold, and this new roast is made from those replenished crops.

Think Starbucks is pretty cool for their impactful message? The insides of these Starbucks stores are even cooler.



Comments:

  1. Fautaur

    class

  2. Brand

    great all

  3. Mazatl

    Improbably!

  4. Tucage

    You are absolutely right. There's something about that, and I think that's a good idea.

  5. Delrico

    Wash the meaning is sucked from head to toe, the person tried, for which thanks to him!



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